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Values and Core Behaviors

Franz Haniel & Cie. GmbH has been successful for 265 years and is owned by the Haniel family.

The prerequisite for this success was and is a high degree of creative will and willingness to change. With all this dynamism, firmly anchored principles ensure that we remain in balance: The Haniel values serve as a basis for us, they define who we are. The Haniel Core Behaviors give us the guidelines for our daily business – they define our way of working.

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Sustainable business models

Sustainability is not an end in itself:

we are convinced that above-average returns can be generated with sustainable business models. We want to create value for many generations. To achieve this, we focus on the performance of our portfolio and set ourselves clear, ambitious goals: We want to achieve a total return of more than nine percent in the medium term, thereby outperforming the capital market.

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Facts & Figures 2020


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Annual average number of employees

How we create value

Haniel is transforming itself from a classic portfolio manager to a strategic architect who actively develops companies.

With the Haniel Operating Way (HOW), we are creating operational guidelines for the continuous development of our portfolio. It focuses on process and customer orientation in order to achieve operational excellence in each of our business units.

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Our history began 265 years ago in Duisburg-Ruhrort – and even today we are still driving forward new courageous business models from here. Just as the founder personalities Aletta Haniel and her sons Franz and Gerhard showed us.

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About Haniel

Franz Haniel & Cie. GmbH is a 100 percent family-owned company, headquartered in Duisburg since its foundation in 1756. It manages a portfolio of independent businesses with the goal to make all investments “enkelfähig” and create value for generations. To this, it pursues a structured investment strategy along the three pillars “People. Planet. Progress”; combining a strict focus on sustainability with a clear performance orientation. The portfolio companies are managed along a common business system – the Haniel Operating Way (HOW) – and are expected to share a performance oriented culture.

Currently, the Haniel portfolio comprises eight business units: BauWatch, BekaertDeslee, CWS, EMMA, das kinderzimmer, Optimar, ROVEMA und TAKKT. Additionally, Haniel is one of the anchor shareholders of CECONOMY. In 2020, the Haniel Group generated sales of EUR 3.1 billion with 20,400 employees. At Franz Haniel & Cie. GmbH capital and management are clearly separate. Since the start of the 20th century, the company’s approximately 720 shareholders have transferred corporate management to external managers.