Since 2015, Real management, together with the METRO Executive Board, has revitalized the stationary business and systematically advanced the development of its online business. This has paved the way for successful growth:·
- The market hall concept, which has already been successfully tested at the flagship Krefeld location for around two years, will be implemented in Braunschweig in October 2018 and in Bielefeld next year. The modular implementation of this concept has already taken place in 19 stores since the end of last year, with noticeable effects on frequency and sales. In total 30 stores have already been modernized since 2017.·
- real.de's online business has developed into a dynamic growth driver. GMV sales on this internet platform are expected to grow to over €380 million in 2018, which corresponds to growth of almost 90% over the previous year. With 12 million products available in its online shop, real.de now has one of the largest digital marketplace offerings in Germany.·
- With the implementation of the new tariff model, Real has created the basis for competitive cost structures. Around 2,000 new employees have already been hired since the introduction of the new model. This underlines that Real is an attractive employer in food retailing.·
- Real has bundled central functions under the RTG umbrella, making it possible to create significant synergy effects through volume bundling, best prices and united administrative functions. This has helped in realizing more favourable cost structures. RTG now comprisess even member companies.
Olaf Koch, CEO of METRO, said: "Real has made significant progress in its transformation over the past three years. The foundation for a successful independent future have been laid. METRO is thus focusing entirely on wholesale. We will further intensify and expand our focus on professional customers in order to tap the enormous potential."
Patrick Müller-Sarmiento, Co-CEO of Real, commented: "Together with our employees, we have shown that we can inspire customers with attractive and modern retail concepts such as the market hall, our 30 new weekly markets and digital platforms and grow the business as a result. Now we begin the next chapter in the development of Real."
Henning Gieseke, Co-CEO of Real, added: "In recent years, we have taken the entrepreneurial initiative and completely restructured our business for our customers. The basis for an independent future has been built. We are convinced of the potential of our company and its development opportunities. Real also has a valuable real estate portfolio."
METRO will now start a sales process to conduct a thorough examination of the various options, supported by advisors.