METRO GROUP invests in the London-based start-up Yoyo Wallet, a fast growing mobile payment and customer engagement platform operating in the European market. Founded in 2013, Yoyo provides a combination of fast and simple-to-use mobile payment, ordering, and personalised loyalty and reward programs, all backed by an analytics and campaign platform for retailers. The investment has been led by the investment arm of METRO’s digital unit and demonstrates its continued strategy to back digital business models helping hospitality and retail businesses improve their earnings potential through advanced digital tools. The round was supported by other financial investors and completion is subject to certain normal closing conditions and approval by the Financial Conduct Authority (FCA).
For further information, please see the attached press release.