Düsseldorf, 11 August 2017 - Today, the renaming of METRO AG to CECONOMY AG was entered into the commercial register. Thus, one of the last steps following the demerger of METRO GROUP into two independent companies has been completed as announced.
"As the leading platform for business models, concepts and brands in the field of consumer electronics, we empower the lives of consumers in the digital world. We are now expressing this also through our name," says Pieter Haas, Chief Executive Officer of CECONOMY AG.
In this respect "CE" stands for the area in which the company operates, the consumer electronics industry, and "ECONOMY" for the focus on the financial market and the aim for profitable and sustained growth. "CON" represents both "consumer" and "connectivity", i.e. customer-oriented thinking and the seamless connection of physical and digital lives.
Following the demerger of METRO GROUP into two separate companies CECONOMY AG has already been listed independently under the new ticker symbol CEC on the stock exchange since 13 July 2017, until today's renaming however under the name METRO AG.