Press Releases

CWS Nederland acquires washroom hygiene service provider SaniQ

07/21/2015

CWS-boco Group focuses on international growth strategy

Duisburg, 21 July 2015. CWS Nederland, a subsidiary of CWS-boco International, has acquired the Dutch family-owned company SaniQ with effect from 1st July 2015. SaniQ, based in Nijkerk, offers washroom hygiene products and services and also distributes consumable supplies for the Hotel, restaurant and catering business. This takeover will increase CWS Nederland´s turnover and thereby further strengthen its market share and position.

Max Teichner, Chairman of the Management Board of the CWS-boco Group, explained the motivation behind this investment as follows: “The purchase of SaniQ is the logical pursuit of our international growth strategy also in the Netherlands. With this acquisition, CWS Nederland will strengthen its market position in the area of washroom hygiene solutions and will also extend the product range. This is a plus for existing and new customers alike.”

SaniQ was established in 1996 and has a workforce of 15. The family-owned company currently supplies some 1,300 SMEs from all sectors as well as restaurants and hotels of all sizes throughout the Netherlands and in Belgium with washroom hygiene solutions, products for kitchen care and table decorations.

Following this takeover by CWS Nederland, SaniQ will continue to offer its services on an independent basis under its current name and with the established management team of Niels and Nico Bleijerveld. The sales and service staff will also serve their customer groups independently.