Press Releases

CWS-boco continues to drive digital transformation


Adriana Nuneva joins the management team as Chief Digital Officer.

Dreieich, 11/02/2019

As Chief Digital Officer, Adriana Nuneva joined the CWS-boco Group in December. In the newly created role, she complements the international management team. Its goal is to further advance the digital transformation of the CWS-boco Group.

In December 2018 Adriana Nuneva joined the CWS-boco Group as Chief Digital Officer. In this newly created role, she complements the international management of the company. Together with her team, Adriana Nuneva is working on the company's digital strategy, supporting both the existing digital solutions business and the growth of new businesses.

Adriana Nuneva previously held various global leadership positions in marketing, communications, digital transformation and change management. Over the past five years, she has driven digital transformation at TE Connectivity Industrial and built global marketing and communications for the company. From 1998 to 2013, Adriana Nuneva worked for Heidelberger Druckmaschinen AG, where she developed and headed global marketing, corporate communications, the Print Media Academy and consulting as Senior Vice President. Before joining Heidelberger, she worked as a consultant for strategic marketing and change management at various international companies.

"We are happy to have gained Adriana Nuneva, an internationally experienced expert in digitization and marketing," says Thomas Schmidt, CEO of the CWS-boco Group. "Her implementation experience with digital transformation projects will decisively advance the digital orientation of the CWS-boco Group".

Adriana Nuneva already had many ideas: "CWS-boco's business areas offer great potential for the further development of digital solutions. I enjoy opening up and expanding these opportunities," she reports. She had already worked with Thomas Schmidt at TE Connectivity Industrial, the world's largest manufacturer of sensors, connectors and cables.