Since the company was founded, Haniel has changed considerably: from a Duisburg-based commodities trading company to a German industrial enterprise to a globally operating company. The basis of its growth strategy is its focused and at the same time diversified portfolio. All divisions operate within the trade and services industries – yet their business models are very different. Even in terms of customer groups, there are hardly any overlaps. There is also a balanced regional distribution: Haniel does not generate more than 30% of its total turnover in any one country.
Opening up further sources of revenue
Markets with above-average opportunities for growth in which the Corporate Divisions can take up a leading position are attractive for Haniel. The Group continues to see large potential in Eastern Europe where it currently operates with 29 companies in ten countries. However, Haniel has not yet fully exploited the opportunities in this region. It is a similar situation in North America, where ELG is investing in the growing market for the preparation of super-alloys. TAKKT is also continually expanding its mail order business in the USA, Canada and Mexico.
Expansion into Asia
China is an important future market for Haniel. The Group has already achieved success here with the CWS-boco, ELG and TAKKT divisions. Thanks to their business models, they are providing the Chinese market with unprecedented services. Furthermore, Haniel is also expanding into other Asian boom regions. TAKKT is also active in Japan and in addition, ELG is also active in Taiwan and Korea.
